What is Email Marketing?

In short, email marketing is the use of email to promote your business. It is used to build relationships with potential customers and current customers, keep customers informed and updated on your brand, offer coupons to encourage customer loyalty, and much more!

Like traditional “snail mail”, email marketing is a direct form of marketing. However, email marketing is more cost-effective and is less time-consuming. It’s a win-win!

Why Does My Business Need Email Marketing?

Email marketing is more personal and targeted than social media. It allows you to stay top-of-mind with your customer base and generates sales. Although there are initial set-up costs, email marketing is extremely affordable and cost-effective and is a no-brainer marketing strategy. Learn more reasons why Your Business Needs Email Marketing. 

How Can I Grow My Email List?

• Add a call-to-action button to your Facebook business page.
• Add a sign-up form to your website.
• Collect customer emails at check out.
• Collect emails at offline events such as tradeshows or community events.
• Create an online or social media offer or contest that requires an email to enter.
• Create an online tool or resource that your customers can download if they enter their email address.
• Encourage subscribers to share and forward your emails.
• Add an email newsletter sign up link to your business email signature.

CloudSent is a full-service agency that specializes in customized marketing and software solutions for seasonal businesses. Let us help you grow your email customer base and create engaging email content to drive sales and customer loyalty.  Contact us today to get started!