Your Business Needs Email Marketing - Here's Why

Email marketing has several benefits for your business with little drawback. With all the forms of digital marketing available, email marketing is one you should start utilizing immediately to build relationships with your customers, boost revenue, increase awareness and drive traffic. There’s a lot of email software out there to help manage your email marketing that will save time and money. Here are a few reasons you should give email marketing a try!
Cost Effective – Of all the forms of marketing, email marketing is one of the cheapest yet effective strategies for your business to reach and engage your audience. The main costs include hiring help to create the content of the email, and an automated email marketing service (if you choose to use one). Compared to other forms of marketing (like purchasing ads), email costs are minimal.
Reaching customers via email is easier than ever – especially since everyone has their email in their pocket. Every time a customer looks at their phone is an opportunity for your business to grow! It’s important to create the email content with a responsive design to make viewing it on any digital device easy. Also, the smaller the content file size the faster the email will load. Remember to make sure any links to other sites included in your email send readers to the correct site. Make sure the written content is short and sweet to keep your audience’s attention throughout the entire message.
One of the greatest things about email marketing is that you can set up an automation system to save you time and money. Scheduling emails to send at times you won’t be available can be tricky, but with an automated system like Mailchimp or Constant Contact, you can schedule emails to send whenever you’d like! With some automated systems your customers will be sent an email to remind them of items abandoned in their cart, with the hopes they will go back and purchase them. Some systems will follow up on purchases, asking customers if their product was delivered correctly, and to leave a review if they liked the product. A possible feature to include is for recurring purchases. Fir example, if a customer regularly buys a product then an email will be sent reminding them to purchase it again.
You can personalize the email for better response rates. The best way to get clicks and responses is to use the subscriber’s first name in the subject line. Segmentation, dividing your subscriber list into different groups based on common characteristics, allows subscribers to get the content they want. With this, the number of people unsubscribing due to irrelevant content will decrease.
If you make your emails interactive, they will have a higher rate of appeal and be easy for consumers to share on their own social media pages. Having interactive features like videos, GIFS, polls or surveys, menus and accordions, will also help to keep your consumers interested.
The software you use to automate emails will likely have an analytics feature to measure your marketing efforts. It will keep track of who opened the email and how many people clicked the featured links. With the right software (and marketing team!) you can easily tell what content does and doesn’t work and effectively grow your business.
CloudSent can help you develop creative ways to engage and interact with your email subscribers. To learn more about our services click here. If you want some tips on growing your subscriber list, check out Email Marketing Quick Tips.